Designer: Emma Williams
El Burrito
Logo and Packaging Redesign - Role: Design Director at Truly Creative
On a mission to create chorizo that was not just good for you, but also good for the earth, El Burrito became the plant-based pioneer of Latin flavors. In an ever-expanding category of modern meat alternatives, El Burrito's design refresh showcases it's plant-based credibility and bold flavor. The brandmark was redesigned for more impact and legibility, and the sleeve was reconfigured with a custom die cut to create a larger billboard for stronger shelf presence. New product photography elevates appetite appeal and simplified communication hierarchy clearly conveys the product benefits.
