Lee Kum Kee

Flavor Extensions - Role: Design Director at Truly Creative
Hot sauce is still a hot trend. Armed with the insight that consumers are demanding more layered and complex flavors, Lee Kum Kee launched three new flavored Sriracha sauces. These had to work in harmony with the existing Sriracha line while still conveying their distinct taste profiles.

Designer: Natalie DeGolia

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